/ Solutions DLM Fashion & Retail

Digital Lifecycle Management for Fashion and Retail

Mendix’s Digital Lifecycle Management solution helps fashion and retail companies boost accuracy, efficiency, and productivity in both online and offline operations.

Designed for fashion and retail brands, the Mendix Digital Lifecycle Management low code solution creates an end-to-end digital value chain that automates the entire design-to-sales process. This highly configurable solution can be tailored to your specific requirements, allowing you to move on from the flows of traditional fashion seasons.

Mendix DLM helps streamline the production workflow (ideation, planning, design, merchandising, development, sourcing, sampling, and manufacturing) while encouraging collaboration between all your stakeholders.

What is Digital Lifecycle Management?

From initial design ideas and realistic digital assets to smooth collaboration with vendors and sustainable production, Mendix DLM simplifies every product lifecycle stage.

A platform for everything and everyone

Mendix Digital Lifecycle Management (DLM) is a comprehensive solution that manages every stage of a product’s lifecycle—from conception,  design, production, and sales to repurposing and disposal. DLM ensures that all data, processes, and stakeholders are connected in a unified digital environment that makes product development hassle-free.

A single source of truth

The fashion and retail industries have to juggle speed, accuracy, and sustainability while managing a product's lifecycle. Doing so digitally with the Mendix DLM platform keeps your teams aligned with a single source of truth, eliminates data silos, and reduces the risk of errors to make your product development process more efficient and reliable.

Mendix DLM key features

Make sure everyone has the latest information with a single hub that reduces mix-ups.

Material library

Easily configure and organize material types, track sustainability metrics such as CO2 emissions, and manage historical pricing per material and vendor.

Vendor management

This tool allows you to efficiently manage suppliers, contact persons, and factories. It also allows you to specify vendor types and manufacturing locations.

Color library

Organize colors into seasonal palettes or manage them by groups and colorways; integrate with Pantone for accurate color matching.

Bill of materials (BOM)

Use templates to prevent manual data entry and automate status updates on materials used. BOMs can be synced with Siemens Teamcenter for complete collection management.

Size management

Manage all available sizes and configure ranges per country or region. To ensure consistency, country-based templates for size ranges can be created.

Workflow

Develop and manage workflows with smart lead times and automated reminders. Automated risk highlights for collection delays help with planning to ensure timely deliveries.

Mass sampling

Request material and style samples in bulk and manage feedback directly in the system. This helps streamline vendor communication and improves the management of sampling requests.

Costing management

Automate costing processes based on templates and compare multiple vendors for cost efficiency. The grid view feature lets users easily find and compare costs across vendors.

Digital Mood boards

Digital mood boards use images, materials, and colors to create a narrative that guides product development and positioning, helping you make intentional and targeted commercial decisions.

Document management

Make version control and accessibility a breeze with a central repository for managing all product files, which offers automatic versioning and external app integrations like Google Drive.

Vendor portal

Through a configurable portal, vendors and manufacturers can access updates, submit samples, and receive real-time feedback. All they need is an internet connection.

Digital product design

Easily integrate Browzwear, Adobe Illustrator, and other 3D platforms to create a consistent design process that promotes cost-efficiency and greater collaboration with open API integrations.

Corporate social responsibility (CSR)

Track your suppliers’ CO2 impact and integrate sustainability data into the product lifecycle; integrate with external metrics like the Higg Index to ensure compliance.

Mendix DLM integrations

Transforming digital workflows with innovative 3D visualization and sustainable logistics solutions.

EMERSYA

Emersya integrates Mendix DLM with its 3D and AR platform, revolutionizing digital product workflows for fashion and retail. This integration optimizes digital asset management and accelerates product lifecycle processes.

KEY BENEFITS:

  • Centralized asset management for secure visualization and sharing
  • Automated workflows to reduce time and errors
  • Real-time 3D visualization to enhance team collaboration
  • Faster time to market with improved efficiency and cost savings

Siemens Digital Logistics

Siemens Digital Logistics integrates with Mendix DLM, empowering fashion and retail brands to calculate transport carbon emissions accurately. This seamless solution streamlines operations, reduces emissions, and ensures regulatory compliance.

KEY BENEFITS:

  • Accurate carbon footprint calculation
  • Transparency in early planning stages
  • Data-driven strategic sourcing
  • Flexibility for evolving sourcing strategies

Digital Lifecycle Management benefits

The right data, at the right time, every time.

Accurate sourcing with centralized data

DLM’s material library and vendor management tools provide a single source of truth for all supply chain data, ensuring consistent and accurate sourcing decisions.

Efficient production with flexible tools

Tools like the color library, digital mood boards, and BOM automation streamline the production process, ensuring consistency and reducing manual errors in fabrication and assembly.

Timely deliveries with automated workflows

DLM’s workflow management and mass sampling tools automate key logistics processes, helping to ensure that products move efficiently through the supply chain.

Greater profitability with alignment strategies

Automated costing helps optimize pricing strategies and drive more effective product planning for better market alignment and transparency.

Smarter pivoting with real-time data access 

The document management system and vendor portal provide real-time access to product usage data so stakeholders have the latest feedback when entering another development cycle.

More sustainability across the board

Keep your brand promises and sustainability targets intact with material libraries designed to identify renewal opportunities, leading to greater revenue streams.

Real results from real customers

We very much enjoyed the collaboration with CLEVR; it's not just about the knowledge and experience that CLEVR came with, but also the passion, intuition, and curiosity.

Patrick Langseth
Customer success manager for Packaging
Testimonial from Tronrud Engineering

CLEVR has helped us since the beginning — they built it from scratch, and we don't have to worry when CLEVR's on the project. They know what to do.

Roeland Drok
Citizen developer
Testimonial from Hanab Telecom Infra

One of the things we appreciated most about working with CLEVR was their ability to take our ideas and make them better. They didn’t just build what we asked for—they challenged us, refined our vision, and helped us create something truly impactful.

Amanda Weijenberg
Marketing and Innovation Advisor

It was one of the smoothest implementations we've done recently. CLEVR supported us not just technically, but with a real understanding of the commercial side of things, helping us make smart process decisions, rather than simply customizing for the sake of it.

Koen Berends
Project Manager
Testimonial from ANWB Retail

The collaboration with CLEVR was excellent from the start. They coordinated between all stakeholders, bridging technical and organizational perspectives seamlessly, and ensuring that the transition was both robust and efficient. We know we can always rely on them for support whenever new needs or challenges arise.

Armin de Klerk
Business Analyst
Testimonial from Vektis

CLEVR, as part of the broader backend team, played a key role in successfully delivering the solution on time, remaining accessible, engaged, and solution‑oriented whenever questions arose.

Sonia Gidding
Product Owner Digital Partnerships
Testimonial from Menzis

CLEVR is closely involved throughout the process, helping us define the right prompts, select the appropriate models, and structure the workflows. That continuous support makes it much easier for us to adopt the platform's new possibilities and build the confidence to use the platform effectively across the organization.

Marin Schrijen
Digital lead
Testimonial from DSI

Mendix can be learned quickly and it is easy to use. Users can achieve a lot themselves and have the option of reusing building blocks in other apps. If the app you built doesn’t deliver the intended result, you can adjust it again or throw it away. This fits with the new way of working.

Erik van der Steen
RAD Champion
Testimonial from City of Rotterdam

CLEVR has an elegant way of using its valuable perspective to challenge requirements and achieve best-in-class results. It is one of many skills that CLEVR can be very proud of.

Maurice Ender
Senior customer relationship manager
Testimonial from Nutricia

This project required a fast turnaround, but CLEVR’s Agile approach and use of Mendix ensured that the portal was delivered within the deadline and delivered everything that we asked for.

Mark Bakker
Io Project Manager
Testimonial from KPN Telecom

There was an immediate click and a sense of trust between CLEVR and Thuisvaccinatie. The entire team, from both organisations, was closely involved in the development process. It was a very complex application but we managed to get it live in six months.

Serko Hermans
Managing Director
Testimonial from Thuisvaccinatie

You can no longer think of Eneco Home Services without this application, without Splash. If we hadn’t done this, we would have already lost the battle for the customer.

Peter van Rheenen
Process & IT expert
Testimonial from Eneco

The flexibility of Mendix application development technology allowed us to evolve our project requirements throughout the development process. As we created our system, we realised the ease and feasibility of additional tasks that we could implement simultaneously.

Egon Kösters
IT services manager
Testimonial from Eurofiber

From the start, it was clear that CLEVR’s extensive experience would enrich our team. We know exactly what it takes to solve a malfunction in the best way and CLEVR knows how to translate this perfectly into an IT solution.

Tom Geurts
IT project leader
Testimonial from Unica

This project will allow us to analyse what is needed for customers to deliver fully digital packages that we can import so that our set-up procedure is fully automated.

Ingvald Torblå
CEO
Testimonial from Odda Technology

We work with prestigious companies and we must have our purchasing and design in perfect order. That is why we engaged CLEVR.

Willem van Steenbergen
Purchasing and planning coordinator
Testimonial from Essenza

I am thrilled with the result. This project in collaboration with CLEVR is a flywheel for more development. We want to automate more and more processes and to do that, you need a platform that translates from IT to the business and vice versa. CLEVR helps us secure the necessary knowledge within our own organisation and inspires us with the platform’s possibilities.

Jaap van der Welle
Corporate IT manager
Testimonial from Mourik

CLEVR had three months to prove that they could rise to the challenge, and they more than succeeded: they surpassed themselves.

Morten Bjelland
Head of technology & digitalisation
Testimonial from Leirvik

We need to remain at the highest level when it comes to quality and competitiveness. With the high costs in Norway, it is absolutely essential that we find ways to produce the cables as efficiently as possible. Only in so doing will our customers continue to find us attractive.

Jon Arne Häll
Project engineering director
Testimonial from Nexans

Of all the parties we spoke to, CLEVR understood us best. We were amazed by its knowledge of retail processes. As a result, the experts know how to connect the application to our business optimally.

Michaël Roestenburg
IT & project manager
Testimonial from Intratuin

Working with Promotion Manager ensures a structured process and is more efficient. Everyone now works in the same application and with the same data, which benefits the quality!

Nannet Boonstra
IT project manager
Testimonial from Blokker

CLEVR works with application development platform Mendix, and that is an effective combination. It fits well with the CLEVR Agile approach. The short iterations and implementations bring speed to the project.

Gabor Olah
EMEA business analyst
Testimonial from Euronics

The promotion process has become part of our IT landscape instead of a separate process and with the Promotion Manager, everyone is working on the same truth and you can easily make decisions based on data.

Martin Otto
Product owner promotion manager
Testimonial from Etos

Determining a fair and accurate price is exactly where we can draw on assistance from CLEVR’s pricing tool.

Carel van Rijsewijk
Program manager
Testimonial from Udea

We now have full focus on process improvement in our organisation. Future projects will focus on further automation to make work easier and reduce errors. Centralising information is an important pillar in this, helping us serve our customers well.

Peter Buenk
Information manager
Testimonial from Bouwmaat

During the collaboration with CLEVR we have taken up many optimisations, and one becomes the breeding ground for another.

Tim Hagenbeek
IT manager
Testimonial from Compass Group

In a dynamic market like this, a flexible IT system is a strategic requirement. It was clear to us CLEVR were the right people to realise our growth ambitions. They understand not only our business, but also our business case.

Maarten van der Wilt
Operations manager
Testimonial from Marlies Dekkers

We keep each other on our toes. At the start of our collaboration, CLEVR proved it could do this translation, which immediately created trust. CLEVR has also built up a lot of knowledge in the retail market, which we also benefit from.

Carel van Rijsewijk
ICT manager
Testimonial from Welkoop

In CLEVR I have found a reliable and quality partner. Not only through the way they approached the project and their ability to collaborate with us to simplify the process as much as possible, but also through the commitment and efforts of the team to make sure that deliverables were delivered on time. CLEVR provided ongoing good and clear information and realistic goals, both of which are key to successfully guide a project like this.

Jan Minnee
Co-Founder
Testimonial from Retourplaza

CLEVR’s industry knowledge and experience in automating complex wholesale processes helped us to create a future-proof product lifecycle management (PLM) environment. We are very pleased with the collaboration. It clicked from the first moment. We keep each other sharp and make good use of complementary expertise.

Reynier Van Bommel
CEO
Testimonial from Van Bommel

CLEVR came to meet us, asked about our business, and took an interest in seeing our operations on the floor. They suggested some innovative ways we could use Teamcenter that we hadn't seen before.

John Pastor
VP Quality Management
Testimonial from Optime Subsea

CLEVR helped us from the very beginning, starting with the vision of the software and working with our team in the development phase. Their expertise in low code solutions and their ongoing support have been invaluable in getting DataCross delivered in-time.

Stefan Schulze
Head of IT
Testimonial from Tec4u

I think we build tomorrow together in different ways. We try to build the future by providing equipment to produce green hydrogen to enable the green transition, and CLEVR with the information technology will help us to do that efficiently.

Torsten Mann
Products & Engineering Director
Testimonial from Nel Hydrogen

Resources

DLM for Fashion & Retail Whitepaper

Get an in-depth look at Mendix's low-code DLM solution.

The CLEVR low code guide

Get to grips with all things low-code in our comprehensive guide.

PLM for Retail

Get an overview of our Product Lifecycle Management offering for the retail industry.

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